Designer DETAIL - Yeojin Bae
Yeojin Bae makes clothes women want to wear. Her self titled label and capsule collection of vintage-inspired feminine dresses was born in 2006 and within a short time the label had won a swag of awards and an enviable list of stockists world-wide including Barney's New York, Liberty and Matches in London and Boutique One in Dubai.
View more from the collection here >>
Bae's philosophy is to make clothes that are wearable and desirable. Each season the collection is edited down to become a seasonal capsule wardrobe highlighting the designers love of fine tailoring and meticulous attention to detail.
Having graduated from the Whitehouse school of fashion in 1992, Bae completed internships with international heavy weights Mark Jacobs and Anna Sui in New York and went on to work as a senior designer for many Australian labels including Saba and Charlie Brown.
In March 2007 Bae was awarded the Tiffany and Co. Young Designer of the Year award. This was followed by Marie Claire awarding Bae the 'One to Watch' award and recently the UK Sunday Times selected Bae as the only Australian designer amongst an international list of brands to watch.
Currently in store, Bae's High summer 2009 collection is inspired by the song 'Lili Marlene' by Marlene Dietrich. Exploring the glamour of the 1930's and the sexy sophistication of Dietrich, Bae's collection strides into summer.
Dietrich is famous for her distinct and original style; sharp tailoring paired with elegance and attitude. Yeojin Bae has created a veritable collection of the seasons' coveted party wear that embody the spirit of a true original.
Taking a tailored approach to the season, boxy double breast vests in rich silk-satin are designed to be worn as mini dresses. Polished tuxedo jackets are worn back with tailored shorts, expertly cut dresses glide and fall over the body and drop to the floor in double weight silks. Lace is introduced in a sexy peek-a-boo cami to soften the ever-present structured lines.
Shoulders are highlighted with graciously falling circular cut frills, plunging necklines and sexy cutaways. A mini dress of porcelain cotton cascading frills is a highlight as well as a backless shift dress which features layers of twirling fabric that form a gigantic blossom on the front of the dress. Bias cut dresses that flow close to the body balance out the voluminous frills. Simple and elegant strapless silk pantsuits gently blouson from the waist, gathering just above the ankle.
Colours take their hues from late summer sunsets. Sanguine shades of burnt orange; blush and powdered pink are grounded with navy, black and white. The 30's fantail print of lucid blue-green and pink adds texture and is contrasted with a graphic vintage clover print in cream and black.
In March 2008 Bae opened her first retail venture, a lofty salon style showroom in Prahan, Melbourne. A space in which she can showcase her full collection in intimate and personal surroundings.
Yeojin Bae has been featured in US Harpers Bazaar, US Elle, Harpers Bazaar Dubai and Vogue, Harpers Bazaar and Marie Claire in Australia.
Visit www.yeojinbaedesign.com
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